Shanghai Auto Show: Passenger car and commercial vehicle show is expected to spin off
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At the "15th Shanghai International Automobile Exhibition" held on December 20th, 2012, the larger and larger Shanghai Auto Show will affect the quality of exhibitions and visits. The reporter interviewed the German International Exhibition Group IMAG International. General Manager of Exhibition and Trading Co.,Ltd. He said that next year's (2013) Shanghai Auto Show will have an additional exhibition area of ​​60,000 square meters on the basis of the previous session. There are almost no global auto manufacturers participating in the exhibition. Models and all kinds of cars will be the most ever. It is estimated that the number of visitors will break the record.
According to reports, the international auto show to be held in Shanghai in April of next year (2013) will consist of passenger cars, commercial vehicles and auto services. The number of visitors from 2009 exceeded 600,000, and the number of visitors in 2011 exceeded 700,000. Judging from past experience, the effect of putting passenger cars and commercial vehicles together is actually poor. This is also a matter for professionals to complain. The most exciting aspect of each auto show is to look at people instead of watching cars. The car has simply become a luxury, and most of the show's ambiguity and over-commercial speculation dilute the atmosphere of the auto show. In fact, the boundaries between professionalism and commercialization of the China Auto Show have become blurred. Therefore, for a long time, people in the industry have the idea of ​​splitting passenger cars and commercial vehicles into two auto exhibitions. This will help improve the quality of the auto show and the quality of the visits. The positioning and functions of the exhibition will be more clear and simple.
"The timing for splitting the two auto shows seems to have matured." According to Qi Haide, the scale of the Shanghai Auto Show is arguably the biggest auto show in the world's five largest auto show, the largest number of visitors, and it will continue to break through the auto show. He analyzed that if this motion is really going to implement the fastest, it will wait until 2015. Wei Haide thinks this will be a trend. In particular, as in China, the specialized division of labor at the auto show is necessary. Quieting the auto show, improving the environment of the auto show, and optimizing the exhibition content are necessary conditions for improving the quality of the auto show.
In Germany, for example, the previous car show (IAA) also put passenger cars and commercial vehicles and parts together for exhibition. It was also due to the number of visitors unable to keep up in service, logistics, and hardware facilities, affecting the quality of exhibitions and visits. From the 1990s onwards, the IAA auto show that has been held for nearly 100 years is split into two. It is split into a passenger car show and a commercial vehicle show. It is a one-year exhibition of passenger cars and parts that will be held in Franconia for two years. Held a commercial vehicle and parts exhibition in Hannover. It is famous for this and has done its own thing. In particular, the Hanover commercial vehicles are exhibited in the world's most famous and authoritative auto show.
"Actually, Shanghai has already held various professional regional auto shows every year, such as passenger cars, construction machinery, auto parts, automotive electronics, automotive supplies, etc. The problem is that if it is to become an international A-class auto show, it obviously needs to be cultivated. "Hao Haide said that with the influence of the Shanghai International Auto Show, driving the Shanghai Commercial Vehicle Show into the international A-class auto show is one direction.
Shanghai is already the first choice for the A-class auto show in Asia. Wei Haide believes that the Shanghai Auto Show is a car show for the global market, while the Tokyo Motor Show is mainly for the auto show in Japan's own market. From such a position, the prospects for the Shanghai Auto Show are promising. The effect of the auto show in recent years has become a world-renowned auto show and has become the most vibrant auto show in the world's five auto shows.
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