Market growth tends to stabilize LED development focus shifts to professional lighting
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In 2015, while tackling the challenges of the global energy crisis and the gradual deterioration of the environment, China is also committed to strengthening industrial restructuring, promoting energy conservation and emission reduction, and transforming development methods. Semiconductor lighting has gradually established an important position in the lighting industry due to its superior performance and high-efficiency green characteristics. With the rise of emerging applications such as the Internet of Things, the trend of intelligence has accelerated, providing a major opportunity for the development of the LED industry. Global LED lighting application market segmentation Due to the replacement of alternative light sources and global incandescent lamp replacement boom, the global LED lighting market grew rapidly in 2014, but in 2015 due to alternative light source products (including lamps, bulbs) and other product prices The sharp decline, product profits are not as expected, making the LED lighting market growth momentum insufficient. The scale of LED lighting market has slowed down. In 2015, the global LED lighting market was 25.7 billion US dollars, up 44% year-on-year in 2014, and the LED lighting market penetration rate reached 31%. It is expected that the global LED lighting market will gradually stabilize from 2016 to 2018, and some alternative light sources have been replaced, and the market growth rate is stable at around 20%. Lighting companies are beginning to shift their focus to professional lighting, such as commercial lighting, engineering lighting and architectural lighting. The global LED industry presents the following development characteristics: First, the LED lighting application market segmentation. Faced with the downward trend in the price of LED lighting products, global LED companies are looking for a segment of the field. Key enterprises are moving towards the high end of the value chain, strengthening innovation and research in industrial lighting, automotive lighting, plant lighting, intelligent lighting and other sub-sectors, providing alternative lighting solutions for different application environments. For example, in 2015, the global LED industrial lighting market will reach 2.366 billion US dollars, and is expected to reach 3.935 billion US dollars in 2018, with a compound annual growth rate of 18.5%. In the industrial field, LED patio lights are the largest proportion of lighting products, and currently the world's key LED companies have entered the field, such as the United States General Electric, Cree, Toshiba, Iwasaki Electric. Second, the growth rate of the global high-brightness LED industry has slowed down. Over the past few decades, different application markets have stabilized the high-brightness LED industry's compound annual growth rate by 20% to 30%. However, in recent years, the growth rate of output value has dropped significantly. In 2014, the output value of high-brightness LEDs was 14.2 billion US dollars, and the growth rate dropped from 19% in the previous year to 9%. In 2015, the output value increased only slightly, reaching US$14.5 billion, a year-on-year increase of 2%. Third, the international LED giants' mergers and acquisitions have sprung up. In 2015, key LED industry companies announced the sale or spin-off of LED lighting business, which changed the industry structure. As the leader of lighting companies, Philips started a series of split and reorganization plans. Last year, it announced that it would sell 80% of its lighting company Lumileds to China Capital GSRGO Scale Capital for $3.3 billion, but was subsequently rejected because it was rejected. This year, it reached an acquisition agreement with a manufacturing company that manufactures OLED light engines and panels in the United States. Philips is currently planning to spin off its lighting and medical businesses. As the leader of European lighting companies, Osram sold the 13.47% stake in Foshan Lighting to Guangsheng Group in 2015. Currently, the light source part of the business is ready to be sold off. General lighting of the traditional lighting industry in the United States, in 2015, announced the integration of LED lighting business and solar energy related business, and re-established the new company Current, which made the lighting business have more independence and development space. Under the pressure of competition, Cree also split the power device and RF device business from the head office and set up a branch to reduce the low-margin lighting products business and enhance the competitiveness of its core business. Japan's Matsushita Lighting is also a frequent action. In 2014, Shanghai Lighting Factory and Hangzhou Plant in China were shut down. In the future, Indonesia's fluorescent lamp factory and two Japanese factories will be closed to fully shrink the lighting business. Japan’s Toshiba announced its withdrawal from the white LED business in 2015 due to the decline in the yen exchange rate and business losses.