FAW Liberated 2011-August Sales of 14.1 Million Units Market Shows Elevation
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In August 2011, the sales volume of FAW Jiefang Co., Ltd. rose. During the same month, sales of 1KW units reached 17,000 units, up 4.9% year-on-year. At the same time, market share also increased to 21.7%, 4.6% month-on-month. From January to August 2011, FAW Jiefang Co., Ltd. Accumulated sales of 141,000 vehicles.
Since 2011, the domestic commercial vehicle market continued to show a sluggish state of production and sales. Affected by the economic slowdown of the country, withdrawal of preferential policies, monetary tightening, and increase in logistics costs, the heavy truck industry in the first half of the year achieved a total sales of 543,000 vehicles, which was a year-on-year decline. 7.04%. The adjustment of product structure has the greatest impact on the liberation of FAW. Due to the high logistics costs, the demand for car purchases by users has slowed down, and the demand for cars in the entire logistics industry has been declining. The strength of FAW's liberation is that of road vehicles, and engineering vehicles that belong to rigid demand are short for FAW's liberation. . 
Faced with this situation, FAW Liberation stood up to the pressure and took the initiative to actively adjust the product structure, broaden the product line, and further enhance the market's adaptability. At present, the product coverage of the major categories and divisions of work in the 22 key market segments has reached 100%; the coverage of J6 product categories and sub-working conditions has also reached more than 90%, and at the same time, J5K major facelifts and 440 bridges will also be launched one after another. Wait for the entire vehicle and assembly to form a product portfolio that is lighter, faster, stronger, more provincial, and more obvious in contrast.
In the promotion of the terminal market, for the promotion of the short-board market such as dump trucks and mixer trucks, FAW Liberation requires dealers to ensure more targeted measures in terms of loan-relief model, service guarantee, etc., to ensure that market analysis is in place and financial support is in place. Promotion activities are in place and speed up the improvement of network functions and capabilities, and enhance the competitiveness of the network. At the same time, it will pay close attention to the implementation of service policies and service commitments, improve the timeliness of maintenance services, and continue to improve spare parts support capabilities that are centered on spare-ready reserves. In August, liberation company achieved equipment sales of 77.78 million yuan, from January to August total sales of 567 million yuan, an increase of 75% year-on-year, to better meet the needs of end-users, and effectively promote the vehicle sales. 
Demand for the freight market will pick up in September 2011. With the recovery of agricultural products transport and the limited duration of construction of affordable housing, the total demand is expected to be higher than in August, and the growth in the demand for logistics vehicles such as tractors and trucks will increase. Higher than the heavy trucks in the engineering category, the structure will continue to develop in favor of the liberation of FAW. FAW Jiefang will seize the golden opportunity of “Golden 9 Silver 10†to expand sales and seize its share.
