Electronic locker company e-commerce development balance is the key
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With the rapid development of the Internet, many industries have realized that they should embrace Internet thinking and make marketing changes. Affected by a variety of factors such as the overall economic downturn, the electronic locker industry in which the coldness is clustered is treated as a “big eventâ€. It is understood that many companies have begun to cooperate with e-commerce or establish their own e-commerce platform for marketing. However, industry analysts pointed out that the Internet is more in the form of a marketing tool, the core of the “Internet +†landscape will eventually return to the competition of the product itself and user experience. "Only the combination of high-quality products and services with the Internet can give rise to a broad commercial outlook," said an industry insider who declined to be named.
In the electronic locker industry with stores as the core, the relationship between the Internet and physical stores is not a zero-sum game, but a mutual support and promotion relationship. According to a certain brand owner of a locker cabinet, many companies nowadays do e-commerce, not counting on the purpose of direct sales on the Internet, but more as a means of display to attract consumers to understand their products; another trend is Using virtual reality technology, consumers can realistically preview the effect of the renovation after allowing consumers to select the product portfolio of interest online.
Concluding remark: The electronic locker companies can only integrate with each other online and offline so as to be more popular with consumers and promote the development of the company.