Dongfeng Motor sold 3.07 million units in 2013 with a target of 3.32 million units
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On January 21, Dongfeng Motor announced its 2012 sales figures and 2013 sales target. In 2012, Dongfeng Motor sold more than 3,088,500 vehicles throughout the year. In 2013, Dongfeng Motor announced that its annual sales target was 3.32 million units, an increase of 20,000 units from the sales target of 3.3 million units in 2012. At the same time, it will increase its total sales volume by 8% year-on-year from 2012.
In 2012, Dongfeng Group sold a total of 1.121 million self-owned brands, ranking the top three in the industry. Among them, the sales of self-owned brand commercial vehicles are 606,000 units. The number of self-owned brand passenger vehicles sold was 515,200, an increase of 27.29% year-on-year, ranking fourth in the industry.
According to current sales data released by various passenger vehicle companies, only 10 of China's 25 passenger vehicle companies completed their annual sales targets in 2012, including Dongfeng Fengshen and Dongfeng Yue of Dongfeng Motor. Dachiya, among them, Aeolus sold more than 60,000 vehicles in 2012. Dongfeng Yueda Kia sold 480,000 vehicles in 2012, with a completion rate of 100.1%. In addition, Shenlong Motors and Dongfeng Liuzhou Motors also performed well and the completion rate was between 80% and 90%.
Due to the impact of the Diaoyu Island incident, the Japanese joint ventures suffered a slight impact on sales of Dongfeng Nissan and Dongfeng Honda. Dongfeng Honda Motor Co., Ltd., as compared with Dongfeng Nissan, had a higher sales completion rate in 2012. Dongfeng Honda Motor Co. sold 282,200 units in 2012, completing 83.5% of the 340,000 sales target set at the beginning of the year. Dongfeng Nissan expects to have a target of 1 million units in early 2012. Due to the serious impact of the Diaoyu Island incident, sales have only reached 773,000 units.
In 2012, Dongfeng Group continued to forge ahead in the progress of “grand autonomy†and not only accelerated its entry into overseas markets, but also carried out strategic cooperation with many multinational companies. The annual export of automobiles was 84,800, an increase of 32.26% year-on-year. Dongfeng Group plans to achieve an overseas export of 300,000 vehicles by 2016, reaching 10% of the total sales of its own brands.