Sports marketing contributed, and the exquisite tire brand value reached a new high of 37.808 billion yuan!
Dr. Eli Ouffick, a professor of management at the Harvard Business School, pointed out that Chinese products have demonstrated world-class quality. What they lack is brand emotional assets. In order to make up for this deficiency, Linglong Tire has mastered core technologies, accelerated R&D innovation, and has the ability to participate in global markets in product quality and performance. At the same time, through the delivery of CCTV and airport advertising, participating in major exhibitions in the world, building a global brand image shop, etc., to create an "international" brand image. Sports marketing is a powerful promoter of brand marketing. Since the establishment of the first women's racing team in China, Linglong Tire has sponsored the international sports teams of Brisbane Griffin Football Team, Bulgarian Mountaineering Team, Wolfsburg, Juventus, etc. , And China's women's volleyball team, China Truck Open, China's off-road rally and other domestic sports. The strong social influence of the sports team brought a huge amount of exposure to the exquisite tire brand. The participation and display of tire products in the sports team further deepened the brand of “high quality, trustworthy and globalized†for consumers. impression. With outstanding brand marketing, content integration and innovation capabilities, the value of the exquisite tire brand has increased substantially year after year, and the ranking has been rising. This proves that Linglong's tires are in a state of sustained, rapid and healthy development, as well as powerful energy in brand marketing.
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Exquisite tire brand value up to 37.808 billion yuan 
Linglong tires exhibit at major exhibitions around the world 
Lingling Tire Sponsors Serie A Club - Juventus Football Club
