[China Agricultural Machinery Industry News] Today, I will talk about the future of China's agricultural machinery market. I think everyone is familiar with a hot word - Blue Ocean. This word does not mean the blue sea, but the unknown market space. At present, the competition in China's agricultural machinery industry is increasingly fierce, and the advantage of foreign agricultural machinery is to bring greater pressure on local agricultural machinery. Enterprises want to gain an advantage in competition, in addition to killing a bloody road in the original market, looking for a new one. "Blue Ocean" will also become an inevitable move.
Looking for opportunities in the competition to develop a "blue ocean" under the agricultural machinery industry
Today, with the development of agricultural machinery, many existing agricultural machinery markets have become saturated, and the competition of agricultural machinery enterprises has entered a stage of white-hot. More and more enterprises are eager to break free from the status quo, but they are confused about where the future will go. So where is the “blue ocean†of China’s agricultural machinery market? If you are also a confused agricultural machine practitioner, take a look at the following.
The author below shares the three directions of the development of the agricultural machinery industry for the reference of the industry:
Increased demand for plant protection agricultural machinery
According to the data of the Agricultural Machinery Industry Association, the overall level of agricultural mechanization in China has reached 63% in 2015, but the current level of agricultural mechanization in the plant protection sector is only 35%. In rural areas of China, agricultural plant protection machinery is still dominated by manual or semi-manual. Many farmers still use drugs to fight drugs. With the development of agricultural modernization, this planting mode will inevitably be broken.
In addition, in recent years, China's rural labor force is declining, farmers are aging, and they will not be able to meet the labor required for traditional plant protection methods. Coupled with the transfer of land to promote the scale of agricultural production, farmers' demands for plant protection machinery will continue to increase.
Faced with the huge demand for plant protection products, its market holdings are insufficient, especially the large amount of plant protection machinery is even more stretched. In recent years, the plant protection drones that have made a name for themselves have only sold more than 1,000 units each year, while large-scale self-propelled plant protection equipments are still in the marketing period and user cultivation period.
In the past two years, traditional tractors, harvesters, rice transplanters, planters and other agricultural machinery products have continued to grow due to the increase in social ownership. The support for purchase subsidies has slowed down, but agricultural plant protection agricultural machinery has gradually received special care. Due to the sharp increase in demand in the industry, many people are eager to try their best, and the “blue ocean†of plant protection agricultural machinery is being developed.
Continuous promotion of mechanization technology in hilly mountains
The mechanization of agricultural plant protection needs to be improved, and the hilly and mountainous areas are not too much. As far as China's current situation is concerned, the level of mechanization in hilly and mountainous areas is still low. Most agricultural machinery products are only suitable for wide and flat farmland. Due to terrain restrictions, many agricultural machinery cannot operate in hilly mountainous areas, resulting in a small number of agricultural machinery in this part of the market. .
With the development of science and technology, many agricultural machinery have been “improvedâ€, and their performance has begun to adapt to complex terrain conditions. The emergence of micro-agricultural machinery has made people realize that agricultural machinery not only has “big chunksâ€, but also small and flexible. In addition, the country has been committed to the mechanization of hilly and mountainous areas in the past two years. As early as the "Twelfth Five-Year Plan" period, the Ministry of Agriculture listed the southern hilly areas as the key development areas for agricultural mechanization. Therefore, in the future, the demand for agricultural machinery adapted to farming in hilly and mountainous areas will continue to increase, and companies can explore market space here.
Peanut sesame crop machinery is booming
In the process of China's agricultural mechanization development, in addition to the topographical constraints, a wide variety of crops is also a headache. Compared with the high mechanization of rice, wheat and other food crops, the economic mechanization of peanut sesame seeds is slightly insufficient. In order to solve these "difficult problems" and promote the increase of farmers' income, many places are increasing investment in scientific research and manpower and material resources, and strive to achieve mechanization of peanut sesame production.
Some time ago, with the support of the national sesame modern agricultural industrial technology system, the modern agricultural equipment research and development team of Qingdao Agricultural University specially dispatched personnel to form a sesame mechanization technology research team. Around the planting mode of sesame, we have developed a kind of rope knitting machine suitable for sesame sowing, 6 rows of sesame precision seeding machine, intelligent sesame field management machine, remote control automatic high and low gap wide spray machine, sesame bale harvester, etc. Five kinds of sesame intelligent equipment fill the gap in the domestic sesame production field.
It can be seen that in China, a country with many varieties of crops, there are still many crop machinery waiting for research and development. In recent years, research efforts have been on Sesame Machinery, and it is worthwhile for enterprises to grasp in the future.
Conclusion: China is a big agricultural country, and it is a large agricultural country that is moving towards mechanization. The demand for agricultural machinery will continue to increase. Grasping market trends is the key to winning the competition. In recent years, with the deepening of the degree of agricultural mechanization, more and more potential markets have gradually emerged. Nowadays, enterprises need to have a pair of smart eyes, clarify the current situation of China's agricultural machinery development, and open up a “blue ocean†under the agricultural machinery industry.
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