FAW-Volkswagen Sales Changes in the Last Five Years

According to the data collected by Gasgoo.com, the FAW-Volkswagen Group sold 46.10 million domestic cars in 2007. In 2010, it sold 870,000 vehicles. Its compound growth rate in 2007-2010 was 23.6%, which was lower than that of Shanghai Volkswagen and Shanghai General Motors. (29.9% and 27.6%, respectively). In 2010, its sales increased 30.0% year-on-year, slowing down in the first half of the year, and sales volume increased by 15.8% year-on-year to 47.61 million units. The following will analyze the main sales of FAW-Volkswagen from both brands and models.

Brand: 2007-10 Audi sales share continues to increase 2007-10 years, FAW Volkswagen's Volkswagen and Audi two brands, Audi sales grew faster, the increase is higher than the public brand (Table 1), which accounted for FAW-Volkswagen The proportion of total sales also increased year by year: from 20.5% in 2007 to 23.7% in 2010. The proportion of Volkswagen brand sales continued to drop to 76.3% in 2010.

In the first half of this year, cumulative sales of the Audi brand increased by 15.8% year-on-year to 109,500 vehicles, accounting for 23.0% of the total, which remained unchanged compared to the same period of last year. However, compared with the entire year of 2010, the proportion of Audi's brand sales decreased slightly by 0.7%. Compared with the other two luxury car brands BMW and Mercedes, Audi's growth slowed in the first half of this year, far below the BMW and Mercedes-Benz brands (62.5% and 116.6%). This is due to the tight production capacity of Audi and the 2nd and 3rd months of this year. Some production lines are involved in stopping production renovations.

Models: Jetta sales decline year by year fell below 1/4

FAW-Volkswagen sold the top five models in the first half of this year were Jetta, New Bora, Sagitar, Audi A6 and Golf A6. Among them, Jetta's annual sales in 2007-2010 exceeded over 200,000, and cumulative sales in the first half of this year have already reached 116,200, but the sales volume of Jetta has gradually decreased from 54.9% in 2007 to 24.4% this year, One quarter broken.

New Polaris and Golf A6, which belong to Polaris and Golf series, were gradually replaced by the two models. The sales volume in the first half of this year was 940,000 and 40,800 respectively, accounting for 19.8% and 8.6% respectively. .

The Audi A6, as a C-class vehicle for FAW-Volkswagen, has sold more than 100,000 vehicles in 2009, reaching 106,000 vehicles. However, due to capacity constraints, sales volume has slowed down since 2010. In the first half of this year, sales fell 14.3% year-on-year to 5.06. 10,000 cars.

Sagitar sales exceeded 100,000 units in 2010. Sales volume of Jetta, New Bora and Audi A6 exceeded 50,000 vehicles in the first half of this year, both of which were annual models with a turnover of over 100,000 vehicles. However, the sales volume of Sagitar in the first half of 2007-2011 also gradually decreased from 20.3% in 2007 to 12.7% in the first half of 2011.

Among all models of FAW-Volkswagen, the fastest growth in the first half of this year was CC, whose sales soared by 1,947.7% to 18,100 units. Followed by Audi Q5 (the only SUV in FAW-Volkswagen), sales increased 138.3% to 22,400.