Dongfeng Cummins: Creating a Customer-centric and Efficient Team
The fourth national emission standard has been implemented. How can more users understand the superior performance and service of Dongfeng Cummins Engine, so that its advantages of environmental protection and fuel economy and reliable performance will bring greater returns to the users? From 11 to 12 February 2015, Dongfeng Cummins held the first contest of sales competency, and 115 employees from the front line of marketing and service participated in the show. The content of the sales contest was set with the theme of the four countries, divided into three parts: theoretical writing, group knowledge contest, and personal scenario competition. It contains professional knowledge, business policies, communication skills, behaviors, and other aspects, focusing on testing the sales The comprehensive ability of the process. Written test scores take the top 30 to qualify for the semi-finals, divided into 10 groups for group knowledge contests, to determine the team rankings; the best performing three teams and one best performing individual compete for the single player award. Throughout the course of the game, the players were gearing up and playing stably, not only applying the knowledge they had learned in the game, but also expressing their infinite potential. During the scenario session, the contestants focused on testing the player's communication skills and flexibility in the face of difficult problems and requirements that the customer may ask, as well as the ability to respond quickly and professionally. The players were presenting the evaluation items in the face of improvised products. At the time, it was calm and calm, flexible and effective use of the knowledge and experience accumulated on weekdays, answering questions and doubts, earning “customer†approval with professional standards and sincerity. The contestants showed solid basic skills and good professional qualities, won the judges' applause and the applause of the audience. After fierce fighting, all rankings were locked, and Chang Chunxiao from the Department of Commerce in Jinan took the lead. Through the competition, the team has experienced the enthusiasm of marketing knowledge and skills in marketing, and has accumulated energy for implementing marketing transformation and responding to increasingly fierce market competition. “Oriented to customer support and deepening marketing transformation†is one of Dongfeng Cummins's core tasks for the coming period. The marketing strategy will closely align with the company's development strategy, optimize its functions, and create an efficient customer-centered team with core support. The team supported the deepening of marketing transformation through project management, realizing the transformation of the consultancy sales model from selling products to selling solutions, seizing market opportunities, further enhancing core competitiveness, and making Dongfeng Cummins Engine become the first choice for more users. As Zhang Dongzhi, Director of Human Resources of Dongfeng Cummins, stated in his concluding remarks, the implementation of the National IV is a technological revolution for engine manufacturers, and sales will also change from simply selling engines to engine systems. This requires production, quality, and service. All other relevant value chains strive for excellence and ensure that they provide superior products and support for users. It is hoped that the marketing officers will continue to summarize, improve themselves, learn more and exchange ideas, promote the good practices of the competition and daily work, and translate them into practical actions of employees. Filter Press Feeding Pump,Industrial Pumps,Centrifugal High Performance Slurry Pump,Centrifugal Abrasion Resistant Slurry Pump Shijiazhuang Zhongjia Slurry Pump Co.,Ltd. , https://www.zhongjiapump.com
Photo of winning team members 
Participants in the group knowledge contest 
Dongfeng Cummins Jinan Business Office staff